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Kenneth Cole experienced a 90% reduction in costs by moving to Flxpoint  
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The Modern Merchant Podcast: EP 2 - Home & Furniture Industry Roundup - YouTube

[The Modern Merchant Podcast: EP 2 - Home & Furniture Industry Roundup](https://www.youtube.com/watch?v=T32A_TGEnnI)

**EP 2:** Gil Bar-Lev joins us from [Homeroots](https://www.homeroots.co/) on this episode of The Modern Merchant Podcast. Homeroots is based in New Jersey and seeks to ensure B2B online shopping experiences can be just as simple as B2C. They offer a wide array of furniture, light and home decor products as well as 3PL logistics services from multiple distribution centers all over North America.

- What makes Homeroots unique
- Traditional wholesale vs. dropshipping
- Challenges brought about from the COVID-19 global pandemic
- Logistics and shipping challenges
- Competing with marketplaces, such as Amazon or Wayfair
- Going online as a furniture/home decor company

**Austin Rose:**

Hey everyone. Thanks for joining. This is Austin with Inventory Source and Flxpoint coming at you with another episode of The Modern Merchant Podcast. Today’s going to be a great one. We’re going to do another episode on an industry roundup of a specific market and niche that we see with a lot of our customers and people out there selling really, one of the biggest markets out there, and that is furniture and home decor.

**Austin Rose:**

What we’ve done is we’ve actually brought on one of our supplier partners with us, HomeRoots. I believe they’re actually now our number one subscription and integration with Inventory Source. And we have a whole bunch of sellers selling their products. And I have Gil here, he is the president of operations and logistics over at HomeRoots. Hey Gil, how’s it going? Thanks for joining.

**Gil Bar-Lev:**

Hey. Hey, Austin. Thank you for having me here today. I’m really excited to join you guys.

**Austin Rose:**

Yeah. Yeah, absolutely. We’re super pumped about this. I’m just going to be talking about the industry, getting a lot of insights on what you’ve seen and your experience obviously, being in that market and obviously with us and the E-commerce realm. And to get us started, why don’t you just give us a quick little overview about you and HomeRoots, and then we’ll get into some of the topics.