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##### Featured Case Study

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Kenneth Cole experienced a 90% reduction in costs by moving to Flxpoint

[Read the Case Study](/content/resources/case-studies/kenneth-cole/index.html)

##### Podcast Episode

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Modern Merchant Podcast [EP 27]: How important is marketing in driving ecommerce sales? w/ Rachel Go - YouTube

[Modern Merchant Podcast [EP 27]: How important is marketing in driving ecommerce sales? w/ Rachel Go](https://www.youtube.com/watch?v=IjLr4oNPpWk)  
You can also listen to this episode on: [Spotify](https://open.spotify.com/show/58o5RQI1XVQJcLydgLKAIO?si=eeapOt2rRGucziGlxTAZVA) | [Stitcher](https://www.stitcher.com/podcast/the-modern-merchant)

Today we catch up with Rachel Go, who works with b2b ecommerce companies to build out their content marketing strategies.

We talk all things content: the good, bad and ugly and how to develop an effective strategy that works for your ecommerce business. She even gives us some really valuable insights on how to overcome creativity blocks to ensure you’re always able to crank out content that’s going to drive engagement and ultimately revenue.